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Be Prepared for NFC Marketing [Infographic]

Since the announcement that the iPhone 6 and Apple Watch will be adopting the technology, all eyes are on the energised role of Near Field Communication (NFC).  Last week we found out what the industry...

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Mobile Messaging Apps In Indonesia – Functionality Over Features

MEF Member InMobi has taken a look at the digital habits of Indonesian mobile consumers in a study that marks it out as a market with enormous potential. In particular the study puts mobile customer...

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Still top dog in mobile payments: Direct Carrier Billing [Infographic]

With all the excitement in mobile payments focusing on NFC and mobile wallets, you might be forgiven for overlooking the most popular kind of mobile payment globally – direct carrier or operator...

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App Annie partners with MEF to highlight key growth markets for app stores

Brazil, Indonesia, Mexico, Turkey and India are the next growth markets-to-watch for players in the mobile app economy. That’s according to a new joint report from App Annie and MEF which details how...

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MEF Global Consumer Survey 2014: growth economies driving mobile adoption

Global mobile content and commerce activity grew slightly from 65 to 66 per cent in 2014, fueled by strong gains in growth markets. A lack of trust remains the industry’s biggest obstacle, increasing...

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Mobile Dominates Black Friday + Cyber Monday [Infographic]

Last week’s Black Friday and Cyber Monday promised to provide a big shot to retailers who were hoping to hit record takings in the run up to Christmas.  But with an increasingly central role in how and...

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Worldwide Consumer Trends: Who’s doing what on mobile?

MEF has published a handy infographic highlighting the different consumer profiles worldwide when it comes to mobile content and commerce.  South Africans are ‘mad for’ apps, Brazilians are the biggest...

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The Landscape of Customer Identity [Infographic]

Facebook is shown to dominate social logins online, and especially on mobile, in this study from customer identity management specialists Gigya. Over 75% of mobile logins are attributed to the social...

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Will a lack of trust eventually kill the apps market?

MEF today launched its third annual Global Consumer Trust Report in association with AVG Technologies. Analysing data from 15,000 mobile media users in 15 countries across five continents, it provides...

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Tackling the barriers to mobile payments

2014 was a big year for mobile payments, Apple made its hotly anticipated move with the launch of the NFC powered Apple Pay, stimulating consumers to reach for their phones to pay for goods at the...

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There are already 50 billion sensors in *things* What will the connected...

Sitting at the confluence of Big Data, Mobile and M2M, the Internet of Things is tipped as the next mega-trend.  Could 2015 be the year that it becomes table stakes for businesses?  There are an...

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Monetizing the Next Two Billion: Business Models for Emerging Markets – App...

The scale of mobile has become a hot topic among technology investors, and rightfully so, with the mobile industry dwarfing the size of other technology sub-verticals. The smartphone installed base is...

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The top five EU countries for starting an mHealth business

As the mobile ecosystem continues to expand to include more and more vertical sectors, healthcare, perhaps more than any other, is emerging as an area that has the potential to deliver the most...

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InMobi Insights: The Dynamics of a Booming App Economy

With MEF Global Forum Mobile First Markets less than three weeks away, Pooja Kallor, Global Insights Analyst from MEF member, InMobi, continues an analysis of the global mobile app ecosystem, assessing...

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Infographic: sponsored mobile data – the $6 billion Asian revenue opportunity

Mobile users in Asia are willing to accept sponsored mobile data packages and that could mean a significant revenue opportunity for mobile operators and content owners in the region, according to new...

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Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail Journeys

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The...

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40 per cent of mobile users in MENA buy apps: insights into the Middle East...

MEF Member On Device Research recently teamed up with ArabNet to take a look at the burgeoning App economy in the MENA region, and came up with some interesting insights. Managing Director MENA, Nader...

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